MARCH 2023
NAPC CAMP
OBJECTIVE
The primary goal of this project was to uplift the video by highlighting key messages effectively. My role in this project was to modernize and optimize the graphical elements, ensuring they align seamlessly with NAPC Camp's branding and engage the target audience.
I. APPROACH
The goal was to create a captivating video that introduced the faculty and engaged the target audience effectively with elegant visuals aligned with the graphical profile of NAPC Camp.
I incorporated graphical elements from NAPC Camp's previous invitation letter to maintain a recognizable visual identity.
(Confidential areas cropped)
These intersecting red and yellow bars played a pivotal role in bringing their profile to life.
II. IMPLEMENTATION
Logo Animation
I created a dynamic logo animation to precede the video, for a captivating introduction.
Dynamic Graphical Bars
Giving motion to these yellow and red bars, added a layer of sophistication and visual appeal while maintaining brand consistency.
Stylized Text Captions
I added stylized text captions. This aimed to highlight keywords and make crucial information easily digestible for the audience.
Lower Thirds Design
I also designed lower thirds aligned with their brand, enhancing professionalism and providing additional context without detracting from the main content.
The modernized graphical elements within the medical realm stood out as a unique endeavor. The combination of a fresh logo animation, dynamic graphical bars, stylized text captions, and well-crafted lower thirds contributed to an engaging and informative viewing experience.
It showcased a dedication to delivering impactful visual content while adhering to established brand guidelines.
III. RESULTS & CONCLUSION
ABOUT
Astellas NAPC Camp invites urologists and oncologists in Scandinavia to their upcoming event, focusing on the newest advanced prostate cancer treatments.
Adobe Programs:
After Effects
Illustrator
Producer/Director: Joan Valdes (Oh No Gravity)
Creative Director: Robin Jakobsson (Oh No Gravity)